It is said that challenges change you and makes you stronger. With digital marketing, this formula of life don’t alter. This massive platform, ever-growing data, and affordability of Digital Marketing make it a highly competitive area for the marketers. As new markets and new opportunities open up, new challenges are not far behind. Every other day a new marketing tool is made available or there is a new social media site that needs attention, what is trending today might not work tomorrow. To achieve your business goals you need to understand the different channels of digital marketing before you decide what types of marketing to include in your digital marketing strategy.

Following is a list of digital channels which you must be adept with,

Social Media Marketing

Research says that in 2017, 71% of all internet users are Social Network users. That means digital marketers can reach out to highly targeted and potential customers through direct and person-to-person engagement through various social media platforms. Simply defined, Social Media Marketing is the use of social media platforms and websites to promote a product or service which also involves driving traffic to your business through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc.

The most important criteria to succeed in the social media platforms is to be able to create and customize new, attractive & vibrant content. This is the only way you will be able to engage with your followers, fans, partners or competitors on a daily basis. This kind of marketing effort will enable you to create awareness about your business, promote your products, reach out to a new audience, and benefit you in branding and driving sales.

Search Engine Optimisation

The layman understanding of Search Engine Optimisation is the process of helping your website to come up naturally or organically in the results of all the search engines like Google, Yahoo, Bing,, etc. The method requires efficient knowledge & skill of the ever-changing Google algorithms to help your website rank higher in relevant searches related to your business.

A large number of people use search engines to look for information about a brand, product or services on a day to day basis. Research claims that almost 93% of online experiences begin with a simple search on search engines. Therefore Search Engine Optimisation, if managed appropriately, is the most cost-effective marketing strategy that will bring organic traffic to your business.

But doing SEO for your website can be quite a challenging task, your dedicated SEO specialist needs to remain constantly updated with the best practices. From researching keywords, to carefully placing them in title tags, headers, meta descriptions, to making use of both on-page and off-page optimization, creating great content, linkable assets creation, organic link building and other related activities require a heavy investment of both time and money.

Content Marketing

The heart of every digital marketing campaign is Content. The art of storytelling plays a crucial role expressing valuable information about your business and in increasing brand awareness. Good content connects emotionally with your users and builds long-lasting relationship and trust. The focus of content creation is not direct selling, companies should use content marketing strategies to educate their consumers, deliver consistent & valuable information to buyers, which in turn, shall prove rewarding with more business and loyalty.

Search Engine Marketing (SEM) & Pay-Per-Click Advertising (PPC)

The effort of Search Engine Marketing is to drive traffic to your business through paid ads on search engines. The kind of SEM activities vary from business to business and companies may choose from the different Paid models based on their structure and capacity. A single-point strategy like Pay per Click or PPC can be quite beneficial, where the advertisers are charged a predetermined amount every time the ad is clicked. Other ways of SEM also include, Display advertising, Search retargeting & Site Remarking, Mobile marketing and Paid Social Advertising.

Email Marketing

It is reported that for every dollar spent on email marketing, an average of $44 dollar return on investment is realized. We can that Email marketing is one of the most proven and effective digital marketing channels that can give businesses a good ROI. Email marketing is sending a commercial message through emails to a potential list of customers, examples of emails sent include emails for brand building, conversion, and newsletters. A few simple steps in email marketing can provide updates, exciting news, reminders, etc. to your customers in a matter of minutes.

Through lead generations and other marketing strategies, businesses collect customer contact information which through an effective email marketing software can be properly maintained, segregated and send tailored emails as per needs & preferences.

In the next blog, we are going to look into each channel discretely and find out what is trending in 2017.

About 76 Degrees East

76 Degrees East Technologies is your software services and development company based in India, catering high-quality business solutions. Major services we offer include MEAN Stack Development, GIS application development, technology migration, Bitrix24 Customisation, mobile application development and more. Learn how to develop the best business development collaboration suite solutions with 76DE.