Sangheeta Bhattacharya

Who is the spookiest?

Every year by this time our social media feeds start to fill up with Halloween adverts, campaigns, and promotions. 2017 has seen video promotions ascend as the best tool of communication on every social media channel. Here is a list of spooky tales that Brands had to tell this year and we clearly have few hands-down Top 5 winners for the spookiest videos 2017. Bite Sized Horrors by Mars Incorporated This 2 minute long adverts from Mars candy bars brand…

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social-media-marketing

So what’s trending?

Well, going with the season. Autumn is, and so is Social media. With over 2.5 Billion active social media users, social media is definitely the ‘trending media’! Did you come across something amazing on Facebook and shared with 10 of your friends? Well, be assured that you have now become a part of the virality of the information which you recently shared because that is what is trending. Our attention span has come down to 8 seconds, each day user’s…

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social-media-marketing

Catch the Trend. Create a Concept. Go Viral.

In the earlier blog, we discussed various digital marketing channels that best suits your business. In this blog we will look at social media marketing in detail, we will discover social media tools in depth and find what is trending and what it needs for your business to take the best out of social media. Now to understand Social Media Marketing, we must first understand what Social Media is. What is social media? We use the term Social Media a…

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digital-marketing

Best Digital marketing Channels for your Business

It is said that challenges change you and makes you stronger. With digital marketing, this formula of life don’t alter. This massive platform, ever-growing data, and affordability of Digital Marketing make it a highly competitive area for the marketers. As new markets and new opportunities open up, new challenges are not far behind. Every other day a new marketing tool is made available or there is a new social media site that needs attention, what is trending today might not…

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Digital Marketing Challenges

Understanding and analysing the challenges of Digital Marketing

In our earlier blog on Digital Marketing, we instilled the fact that how digital platform is transforming every branding and marketing tales and that it is important for all brands and businesses to establish and maintain a very strong online presence. With the advent of the internet, the business and marketing landscape has changed drastically and marketers are now routing their strategies through various digital channels. But unlike traditional way of marketing, Digital Marketing is a continuously changing industry because…

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Digital Marketing for Dummies

The age of information has lived up to its hyperbole by the internet providing information at light speed, and with the advent of smartphones, people have access to internet anytime and everywhere. In fact, Google has 3.5 billion searches per day! Therefore people are certainly looking for the products or services that your company is offering in the various sites that internet offers, creating a great platform to market your product and services digitally. The term Digital Marketing can be…

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