Jithin Prem

Jithin Prem

Digital Marketing Analyst Twitter: @jpEchoes

GIS: Modern Warfare Against Poverty

The UN (United Nations) had set some ambitious millennium goals to reduce hunger and poverty by 2020. The results until now are as follows. The target of reducing extreme poverty rates by half was met five years ahead of the 2015 deadline. More than 1 billion people have been lifted out of extreme poverty since 1990. In 1990, nearly half of the population in the developing regions lived on less than $1.25 a day. This rate dropped to 14 percent…

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Choices aplenty: Cross platforms for mobile applications development

Ionic It is a Cordova and PhoneGap-based application framework. It is a cross platform which makes it possible to make applications to multiple platforms such as iOs, Android, Windows etc. It supports Cordova and PhoneGap along with its own plugins. It is already optimised for both web and phone environments all while a performance-obsessed framework. Drawback lies in its lack of support for certain UI elements. Well known applications developed with Ionic are National Museum of African American History and…

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How module.exports works in Node.js?

  We can use a require call to import another module. So when we require a module, the object that gets returned is the module.exports For example, when we create a module named hello.js =============================== exports.sayHello = function() {   return “HELLO”; }; exports.sayHi = function() {   return “Hi”; }; ================================ Now In order to use the above module, we can call it like this: var hello = require(“./hello.js”); Now we can use it like this. greetings.sayHello (); greetings.sayHi();…

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76 Degrees East Partners with Oberon Mall

Kochi, 21-03-2016 76 Degrees East takes pride in becoming the new partner of one of the largest lifestyle mall in Kochi in Digital Marketing activities. The company is looking forward to inculcate its unique concept of interactive branding in helping Oberon move in the new age of Digital world. Adarsh Suresh, COO of 76 Degrees East says: “We love helping business to win a world shaped by digital innovation. We are joining hands with Oberon Mall to help them speak…

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Take Your Business to the Next Level with SharePoint

When it comes to developing applications for enterprises and web, Microsoft SharePoint is simply the best. Microsoft SharePoint is a platform for content management and collaboration. It is a password protected platform which lets you store your documents, access, edit and share them. Businesses use Microsoft SharePoint to create websites, organize and store data securely. With the help of a web browser you can access the data on SharePoint.

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Building Mobile Presence

Most business owners asks themselves whether they need a mobile application for their business or go with mobile website. If you are a restaurant owner with restaurants in one or two locations, you probably won’t need an app. A responsive mobile website would be ideal in this case. But, if you have a business website that allow users to login and reach your services, then a native mobile application can be beneficial. With more and more consumers spending a lot…

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Why update the website content consistently?

In our previous blog post, we learned about content rich web designs. We know the importance of having quality website content for top performance in search engines. But, it doesn’t ends there. Content needs to be updated consistently. You might have noticed your search engine rankings varying. This is because search engines are constantly looking for new contents. Search engines like Google rank websites higher whose contents were updated recently. Google allocates a freshness score to each and every page,…

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Textual Content Rich Website Designs for Search Engine Visibility

A content can be anything in the form of text, images, voice and videos found on websites and blogs. Your website content is what drives visitors to your site. When your visitor is looking for solutions for their business needs, it is important to deliver helpful information and answer their questions. A potential visitor who reach your website will leave the site if she is unable to find the information she is looking for.

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Benefits of Digital Marketing and Why Have a Digital Media Strategy?

If you are a business owner, you must be aware that digital marketing is one of the most cost effective channel for your Business. Many small businesses have invested in digital marketing and benefited from it. Digital marketing is similar to the traditional marketing, in which your products or services are marketed over the internet using various digital media channels. Being promoted over the internet, it allows the businesses or marketers to assess their marketing strategies. They can know who…

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