With lots of keyword tools available at present, one might go chaotic in narrowing down the right ‘keyword theme’ for Search engine optimization. Be it content plan or page title optimization, the perfect keyword theme gets your job done easily.

Google’s new algorithm tries to answer rather than making suggestions and the current search display is amazing enough to take users search process to the next level. In this scenario, keywords are not the only contributing elements to win search engines. Semantic vocabulary has importance too. This is what the keyword theme is about.

So wondering what Keyword theme is? It is simple list of keywords and semantics organized based on priority. The list comprises primary keyword – the most focused keyword, secondary keywords – the next priority keywords, general keywords – other related words & synonyms.

Here are the best possible methods to sort the keyword theme out for your business

Business Analysis

The stepping stone to develop keyword theme is, understanding the business. Without a thorough knowledge about your business, your keyword theme might go out of focus.


Imagine you are beginning SEO for a hats store. You shot a glance on the website and got started with keywords like ‘party hats’, ‘birthday hats’ etc. Unfortunately, you included ‘baseball hats’ and ‘graduation hats’ which are not provided by the store. These keywords are irrelevant and hence should be ignored.

This is why it is recommended to take a deep understanding about the business.

Google Search

Throw a Google search. This lets you know what your competitors have done. Examine the page titles and description snippet of the listed websites on the first two pages. You will get an idea of what keywords are in the vogue. Note down those keywords.

For a hats store, you either search ‘hats store’ or ‘hats store sydney’ in Google. The following result would show



Mens hats, caps, womens hats, summer hats are the few keywords you find on the first page. Browse more pages for more keyword variations.

Google Instant

Google instant displays results as you type. It predicts the popular search phrases before you finish typing the query. These smarter predictions help you discover the long tail searches related to your industry.

You type ‘winter hats’ on the search bar and see what Google instant recommends


Similarly try adding alphabets after the search term. See what happens when you add ‘f’


Try changing the alphabets and see what Google has in store for you

Note down all the relevant long tail keywords which can be used in content.

Google search suggestions

Apart from ‘instant’, you can spark more keyword ideas from Google. Input your keyword and scroll down to the bottom to find related searches. See below


This indicates what people were searching so far

Google Trends

Google trends is an interesting tool for not only keyword research but also search trends and popularity. It shows you visual insights of the entire life of a keyword since 2004 to present. The evolution resulting from elements such as geographic location, seasonality and media coverage is also shown.

Google trends lets you know the relative popularity of a keyword over time. It also helps you compare the stats based on location and date ranges. See below



All in all, you will know what is trending when and where.

Google Keyword Planner

Google’s Keyword Planner is one of the best available tools for keyword research.  This is the most trustworthy tool because who better knows the search volume and competition of keywords queried in its own search engine other than Google.

To get started with keyword planner, you have to sign-up for an adwords account. That does not mean you should run a campaign.

Go to Tools –> Keyword Planner

Your search campaign starts here

Choose the first option ‘Search for new keyword and adgroup ideas’

Plug in the search terms, landing page URL if any, the right product category of your business, and target country or location to the respective fields.


Here is what you see


Switch to keyword ideas and see lots of keyword suggestions.  Check out the column ‘Avg monthly searches’ which indicates the average number of times people have searched for this exact keyword based on the date range and targeting settings that you’ve selected.  Choose keywords with higher search volume than that of competition.  This better aligns your keyword theme with user’s search behaviour.

Make use of modify search to try another keyword research.

You can export the keywords to an excel file.

You can also filter out suggestions using negative keywords. Negative keywords prevents making suggestions for keywords that you don’t want to research.

For a hats business store, if you flag ‘baseball hats’ as negative keyword, you will not get suggestions related to ‘baseball hats’.

This helps you go specific without having to filter out the focus keywords.

Analytics & Webmasters Tools

While all the above tools by Google helps you with keywords that are hypothetical, Google Analytics & Webmasters gets you the keyword or search queries from actual visitors. That means, it returns reports of the keywords that actually brought visits to your website.

Sign up for an account in Google Analytics, add your site and wait 24 hours to get an initial report. You may gather a week’s data to know the maximum search queries that caused visits. Learn how users are finding your website.


Check out the average ranking for search queries in webmasters and see what keywords are rising to the top and what not.


Narrow down your keyword theme based on the analysis.


Ahrefs shouldn’t be strictly called as a backlink checker. It’s a pretty good tool for keywords.

The idea is, explore the backlink report of your competitor website. Scroll down to top anchor and there you go!  You can see the top anchors linking to the domain.  It gets you visual insights about the distribution of anchor text.


Ahrefs is also a great tool to figure out what keyword types whether branded, money or geo-targeted is most used.

Try it with more competitors and see what great you can do to rise to the top.

About 76 Degrees East

76 Degrees East Technologies is your software services and development company based in India catering high quality business solutions. Major services we offer includes MEAN Stack Development, GIS application development, technology migration, Bitrix24 Customisation, mobile application development and more. If you liked the blog, read more about the major software development services offered by 76DE.