Archive

Who is the spookiest?

Every year by this time our social media feeds start to fill up with Halloween adverts, campaigns, and promotions. 2017 has seen video promotions ascend as the best tool of communication on every social media channel. Here is a list of spooky tales that Brands had to tell this year and we clearly have few hands-down Top 5 winners for the spookiest videos 2017. Bite Sized Horrors by Mars Incorporated This 2 minute long adverts from Mars candy bars brand…

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Guerrilla Marketing: An introduction

Most of the marketing all around us are sometimes too repetitive, dull, awful and even seems more like pandering than an art as it should be. It seems like the creative element associated with the marketing field is closer to its dying days. This eroding trend in marketing has been interrupted by Guerrilla Marketing, this type of marketing relies on creativity instead of cash. Guerrilla marketing is an individualistically creative and disruptive way to advertise a product or a service.…

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managiong-customers

Managing the Modern Customer

Any modern entrepreneur approaches the business with just two things, the entrepreneur’s product or service and customer satisfaction. All the business decisions are made with these in mind. While the changes in product or the service are in the hands of the entrepreneur, the customer behaviour is a different story altogether. The customer’s taste rules the market, nowadays a good business is all about keeping up the demands of the ever-changing customer. Below are some tips on how to speed…

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bitrix24

The Difference between Customer Support and Customer Success

It’s obvious from previous definitions that customer success goes well beyond customer support. While the second metric is dependent on the technical and managerial prowess of a business and it increases the customer satisfaction by providing solutions to specific demands and needs of the customers, the first of the above-mentioned concept is more of a combination of the business’s mindset and culture. This difference is taken seriously by successful companies, and why they insist on their fundamental differentiation. Complementary and…

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social-media-marketing

So what’s trending?

Well, going with the season. Autumn is, and so is Social media. With over 2.5 Billion active social media users, social media is definitely the ‘trending media’! Did you come across something amazing on Facebook and shared with 10 of your friends? Well, be assured that you have now become a part of the virality of the information which you recently shared because that is what is trending. Our attention span has come down to 8 seconds, each day user’s…

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Why Customer Success directly equates growth to your business

Why Customer Success directly equates as growth to your business?

Retention of clients, revenue expansion with service expansion. Any economist will say that no matter how low or unhealthy the overall economy be, customer-centric services can always the business. Nowadays, engaging experiences, innovative services and overall customer satisfaction is no longer enough. The concept of customer satisfaction has evolved, for better or for worse. While we may or may not agree with changes in this concept, but it is important to take the advantages of this new concept of customer…

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UI/UX – The crux of mobile application development

The view of many people who use mobile application thinking that the mobile application experience as a downsized web experience. So an unequivocal statement has to be made that a mobile app is fundamentally different from a website while maintaining the functionality of the website in question. It may be different in sizes, it’s different in the approach to the functionality of the website, and it’s different in scope if required by the client. But all the differences aside, most…

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social-media-marketing

Catch the Trend. Create a Concept. Go Viral.

In the earlier blog, we discussed various digital marketing channels that best suits your business. In this blog we will look at social media marketing in detail, we will discover social media tools in depth and find what is trending and what it needs for your business to take the best out of social media. Now to understand Social Media Marketing, we must first understand what Social Media is. What is social media? We use the term Social Media a…

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Made for failure: mobile applications

Application of every kind has flooded the scene where they swim in the sea of similarity and mediocrity. Mobile application store has become a parody of good mobile application, this bothers businesses who want to be taken seriously by the end user and wants sincerely to stand out among the competition. Below some points to consider when creating a mobile application which could make all the difference. Shining from a void While the features of the application may be “inspired”…

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digital-marketing

Best Digital marketing Channels for your Business

It is said that challenges change you and makes you stronger. With digital marketing, this formula of life don’t alter. This massive platform, ever-growing data, and affordability of Digital Marketing make it a highly competitive area for the marketers. As new markets and new opportunities open up, new challenges are not far behind. Every other day a new marketing tool is made available or there is a new social media site that needs attention, what is trending today might not…

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